Web Analytics Bootcamp Kuala Lumpur

Are you seeking a new direction? You have a great business idea but you aren't getting enough traffic or enough conversions? Seeking a career change and want to get into the field of Digital Marketing?

This 2 days hands-on guided class will let you learn WHY visitors are not converting, WHAT pages generate interest, HOW to measure ROI of your paid campaigns and more. Be one of the 18,000+ who have benefited from this training.

  • Learning outcome
  • Day 1 Topics
  • Day 2 Topics
  • Trainer's Profile

Day 2 - WEB ANALYTICS ESSENTIALS

Why Business Analysis

  • The 3C Marketing Framework
  • What is Communication Design
  • Learn about Customer Journey
  • Macro and Micro Tools

KPI and Planning

  • What is KPI, KGI, KSF
  • Four Types of Website KPI
  • Macro and Micro Conversion
  • Case Study

Designing a Blueprint

  • Design A Measuring Plan
  • ​Design A Infrastructure Plan
  • Understand Log File Analytics Platform
  • Understand Packet Sniffing Analytics Platform
  • Understand Page Tagging Analytics Platform
  • Data Collection Problem
  • Create and Implement a Blueprint

Analyzing Trends

  • Qualitative Analysis
  • Segmentation and Context
  • Google Advanced Segment
  • Google Secondary Dimensions
  • Web Server Log Files
  • Web Server Status Codes
  • Class exercise – Analysing Metrics

Analyzing Traffic or Referrers

  • Why Traffic is important
  • Basic Search Engine Optimization - SEO
  • Basic Pay Per Click - Google Adwords
  • Social, Email and Referrer
  • Class Exercise – Ad Effectiveness

Analyzing Content

  • Why Content is Important
  • Funnel Strategy and KPI
  • Landing Page Optimization (LPO) A/B testing
  • Entry Form Optimization (EFO)
  • Case Study
  • Class Exercise - Bounce rate and exit rate

Report and Dashboard

  • Good Web Analytics Reporting
  • Effective Report Writing
  • Develop Logic in Reporting
  • Google Report Sampling
  • Google Custom Report
  • Google Dashboard / Data Studio

US$ 130 -  Web Analytics Training & Google Analytics Training

WACA Text Book Optional US$60 (save postage US$20)

2 Day Training 13 - 14 Oct 2017, 9am - 5pm

  Mr. MitsugaCustom Homebuilding business

I feel that in the area of custom homes, the smaller the company, the larger the impact the Web Analyst qualification makes. After obtaining the qualification, and after implementing our strategy based on data analytics within the department, the number of our clients has increased sixfold, and our revenue has increased too.

  Yuan Harng LeeDate Science Consultant

The training was an easy and accessible introduction to web analytics. The trainer managed to cover business and technical aspects in a balanced manner and was helpful in getting participants to understand the overall goals, methods and challenges of web analytics. I particularly enjoyed the real life case studies shared by the trainer and would recommend this workshop to people who are new to this domain.

  Soumyajit SarcarSenior Manager

Content was quite precise proving a good overview. Good delivery style with real examples.Trainer demonstrated excellent technical knowledge and subject matter expertise, provided good context and explained scenario specific use cases which kept the training session very engaging.

US$ 130 -  Web Analytics Training & Google Analytics Training

WACA Text Book Optional US$60 (save postage US$20 )

2 Day Training 13 - 14 Oct 2017, 9am - 5pm 

Supercharge Your Digital Marketing.

Seats Are Limited Sign Up Now

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Register for bootcamp ONLY US$130

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Please contact support@waca.sg if you have any questions

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Register for bootcamp and book purchase - US$190

Your Name (required)

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Please contact support@waca.sg if you have any questions

You will be redirected to PayPal upon submission, confirmation of seat is upon payment

HSpace Kota Damansara D-09-05, Menara Mitraland, No.13A, Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor, Malaysia

Class timing 0900am  - 0500pm​