What is Web Analytics Consultant?
Web Analytics Consultant is a title as well as a training program designed to raise the overall level of the web marketing industry. Over the years, WACA has observed a shortage of talented people with business skills and knowledge of data analysis. Yet, merely having knowledge and access to data is not enough to grow a business. Companies and web marketing professionals need to be able to:
● Set up key performance indicators (KPI’s)
● Observe and analyze data
● Turn data into insight and insight into an action plan to achieve business goals
● And to execute and facilitate the plan
Why Web Analytics?
In today’s business environment, web marketing expertise is necessary in order to operate a website. Websites can no longer stick to conventional “stylish” portals designed by intuition. To produce a website that brings in actual results, a person with web analytics skills is absolutely necessary in order to set up, process, and analyze data.
WACA Certified Web Analytics Consultant
|Web Analytics Consultant|
|Learn the following basic web marketing and web analytics skills and utilize them to perform tasks such as sales, production, development, and improve business efficiency.
|Senior Web Analytics Consultant|
|Learn the following web marketing and web analytic skills and be able to explain and tell a story with data to persuade clients with proposals.
* Key Performance Indicators: Calculation reference values used in defining levels of achievement
|Web Analytics Master|
|A comprehensive knowledge of the techniques and methodologies concerning web marketing and web analytics and become able to: