Some tools for Facebook Analytics

We will quickly go through some basic concepts of Facebook and then some free Facebook Analytics tools. First, let us back up; how is social media different from regular online media? There are two primary differences: Social Media is more interactive vs Regular media having one direction information flow Information is disseminated differently. In Social […]

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 Our First Web Analytics Seminar in Thailand

Our first Web Analytics Training session in Thailand occurred in Bangkok on January 21st. It was held at the coworking space Think Society on the outskirts of the city. At this session we had a high number of online entrepreneurs attend. They were seeking new techniques to help them increase their conversions. Again, some of […]

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 Creating a remarketing list in Google Analytics

By Arun Mani – Web Analytics Master Google Analytics has some nifty features that aren’t readily apparent to the average user.  I will describe how an audience can be created in Google Analytics and then be used in Google AdWords for remarketing purposes.  Remarketing involves targeting previous users to your website with specific display ads […]

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 Persuasion from three perspectives: human, digital and mobile

By Arun Mani – Web Analytics Master Digital Marketing to a large extent involves persuading strangers to carry out an action or a set of actions. In this blog we will look at the act of Persuasion from three different viewpoints: the human behavior perspective, digital world perspective and mobile app perspective. In the human […]

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