Our First Web Analytics Seminar in Thailand

Our first Web Analytics Training session in Thailand occurred in Bangkok on January 21st. It was held at the coworking space Think Society on the outskirts of the city. At this session we had a high number of online entrepreneurs attend. They were seeking new techniques to help them increase their conversions. Again, some of […]

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 Creating a remarketing list in Google Analytics

By Arun Mani – Web Analytics Master Google Analytics has some nifty features that aren’t readily apparent to the average user.  I will describe how an audience can be created in Google Analytics and then be used in Google AdWords for remarketing purposes.  Remarketing involves targeting previous users to your website with specific display ads […]

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 Persuasion from three perspectives: human, digital and mobile

By Arun Mani – Web Analytics Master Digital Marketing to a large extent involves persuading strangers to carry out an action or a set of actions. In this blog we will look at the act of Persuasion from three different viewpoints: the human behavior perspective, digital world perspective and mobile app perspective. In the human […]

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 Recent Snapchat update which include many features – why brands should take note of these features in rising social media platform,snapchat.

By Mike Lim – Web Analytics Master Image Credit: www.snapchat.com Snapchat recently announced a major update to their messaging interface, which Snapchat themselves have labelled “Chat 2.0”. The update includes a range of new features including: The ability to make phone calls via Snapchat The ability to conduct video calls on Snapchat without holding a […]

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 How does the change in Instagram news feeds algorithm affect brands and what should brand do?

By Mike Lim – Web Analytics Master Instagram recently announced that they’ll soon be switching to an algorithm-defined timeline – meaning that users will no longer see all the content posted by the profiles they follow in chronological order. The announcement sent shivers through the spines of many Instagram-focused businesses – their fear is that […]

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